9 Ways to Brand Your Small Business
Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really…
Tag: Brand
Is Your Business Brand Identity Memorable Enough?
5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does…
Customer Retention Strategies for Your Brand
As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of these companies. Here are four essential ways that you…
How to Have More Inclusive Brand Marketing-Authentically
Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they…
The Importance of Brand Messaging for a Successful Website Redesign
I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s…
Branding and Logo Design – Analyzing the New Ottawa REDBLACKS Brand
The addition of the new Ottawa franchise in the CFL is reason to celebrate for most Canadian football fans, but the announcement of the new team name and logo has been met with some controversy.…
Things to Consider Before Getting Your Company’s Logo Designed by a Brand Design Agency
Do you remember, in childhood we used to play a game of identifying the name of the company or company trademarks just by having a look at their logos? It was really a fun game…
It Is Best to Buy Sporting Goods That Are Brand New?
Many people are going through hard times financially and are making the decision to buy sporting goods second-hand. While this can save you a lot of money on the overall cost to play the sport,…
Brand And Product Displays For Businesses
Visibility is the key to success for any new or existing commercial entity. No matter the industry you serve, you must be able to effectively market your brand to core, niche or mass audiences. While…