Change is a tricky thing. If you are someone contemplating the changes that will occur by becoming a successful small business owner, it will be helpful for you to have a bird’s eye view of…
You need to be cautious of the advertisement on the community bulletin board that reads, “cars for sale by owners”. It would be wise to read the whole ad so that you can determine if…
The ‘Change Curve’ is a helpful tool for small businesses to understand the stages of personal transition each employee undergoes. Kubler Ross developed this model to explain the grieving process (Shock and Denial, Anger and…
But, it still doesn’t take away the importance of covering your car with a good auto insurance plan, since you don’t know what will happen to your car later. For instance, in the time of…
The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and…
The 2007 Small and Medium Enterprise (SME) Survey reports that South African small business owners are not aggressively working to grow their market share and stay ahead of the competitors. Instead, they tend to place…
The next time a small business owner asks you for an advertising tip that is guaranteed to work, tell them to follow the strategy used to promote Olympic games. That’s right. Olympic games. There is…
When you own a small business, there are dozens of people and projects vying for your time and attention. It can get hard to figure out where to focus your resources and easy to become…
Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard…
Every American dreams of having their own business and while most of us will never be corporate giants, many of us can more easily achieve the goal of having our own small business. It will…