Tag: Psychology

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Influence the Psychology of Persuasion by Robert B Cialdini, PhD

“Influence: The Psychology of Persuasion” was written because the author believed that there is a psychology of compliance. In the introduction Robert Cialdinistates; “I can admit it freely now. All my life I’ve been a…
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The Psychology of Advertising

On why it is important to understand mass psychology and the psychological processes of cognition for any successful advertising endeavor… Advertising has been a form of glorifying or gaining publicity for goods and merchandise since…
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The Psychology of Kindness

On the human need for personal kindness and kindness of others, and what it means for the future of humanity Kindness or benevolence is a very important psychological attribute. We are kind to others for…
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