Tag: Strategy

5 Key Elements of a Local Marketing Strategy

The one thing to remember about local marketing is that you don’t have to have a local business to use local marketing strategies. With the right local marketing strategy, you can get more customers, increase…

How to Use Empathetic Marketing in Your Social Media Strategy

4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news…

4 Essential SEO Strategy Elements for Service-Based Businesses

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who…

Small Company Marketing – Strategy Beats Tactical Executions Every Time

The brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me: “Every battle is won before it is fought”, and “Tactics without strategy is the noise…

Sourcing Strategy – 7 Reasons You Should Consider Global Sourcing

Global sourcing is a term used to describe a strategy for buying goods and services from countries other than your own so that you can access significant benefits. This is because different parts of the…

Marketing Mix – 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that…

How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to…

Small Business Marketing Strategy – A Blink Lesson Part 5

This is Article five of six in a series of lessons for small business marketers from Malcolm Gladwell’s Blink. Wow, what a great chapter for marketers Chapter Five in Blink is. This quote on p.…

The 4P Marketing Strategy – How to Choose the Right Products

If you are a B2B company and want to grow your business by adding new products to your existing product portfolio this article and my other related articles will help you. They describe how a…

HR’s Viability & Role in Business Strategy

Human Resources management in recent years has fought to be seen as a vital determinant of the business. In addition, executive leadership along with board of directors’ decision on what HR actually brings to the…