The Importance of Digital Marketing
In today’s economy, it is easy to justify making cutbacks. With so many companies hard up for cash, finding areas to cut corners seems like the right approach. Statistics show that when companies look to…
Tag: Marketing
Effective Lead Generation Through Digital Marketing
How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance,…
Sticky Marketing – Improving Prospect Attendance at Seminar Events
Over the past two years our business has focused on generating sales leads for our Microsoft Dynamics GP business through informational seminars we hold in our local community. I personally believe that most good marketing…
Tips For Marketing Financial Products
Marketing of financial products has to be carefully planned and executed in order to avoid mistakes that can be costly and hard to recover from. With heavy competition, financial institutions have to be aware of…
21 Top Marketing Mistakes Small Business Owners Make
The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and…
How to Use Empathetic Marketing in Your Social Media Strategy
4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news…
What Are The Functions of Marketing Intermediaries?
Do you know what the marketing intermediaries are? This may be a strange word to many people, but with great importance in the marketing. A marketing channel is a group of interrelated organization that directs…
Build a Successful Marketing Plan – 15 Key Business Success Factors
Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors…
Social Media Marketing For Retail Businesses
As I drove through town earlier I saw a sign for a local monogram shop and a banner that said “Find us on Facebook”. Although I do not know the owners I was very proud…
Local Online Marketing – Your Business Won’t Survive Without These Products/Services – Yes Really!
Social media is a big part of any marketing plan. I have seen many new business owners get started with the belief that social media is all they need. This is definitely not true. There…