I started learning about affiliate marketing several years ago. I had bought a digital product in the form of an eBook from eBay. It seemed like a good business model straight away since the sales…
Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance…
The next time a small business owner asks you for an advertising tip that is guaranteed to work, tell them to follow the strategy used to promote Olympic games. That’s right. Olympic games. There is…
Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that…
This article centres around formulating a digital marketing strategy and implementing a digital marketing plan for a business. In this digital age, businesses cannot afford not to have a digital marketing plan has technology is…
Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard…
YouTube is video sharing website where you can upload videos on just about any thing and share it with the entire world. YouTube is so big that even the news can pick your videos because…
2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations – trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to…
Marketing is very important for a small business but it requires a huge cost that can be difficult to bear for a small business or a startup. The easiest way to promote your brand is…
Offline businesses the world over are embracing social media marketing as an important part of marketing offline businesses online. Done right, social media and social networking can create a huge jump in foot-falls and bottom-line…